By day, she works as a communications specialist, and by night, she gathers a team of caring volunteers to collect warm clothing donations for our city’s most vulnerable citizens.
Jasmine Topham is the local Edmontonian who started the city-wide campaign, #BundleupYEG!
It all started in 2013 when Jasmine was watching the local news. She saw a desperate plea from Edmonton’s homeless shelters asking for warm clothing donations to keep our city’s most vulnerable population safe and warm during the frigid winter temperatures. Her compassion and her selfless attitude took over, as she posted a call for donations on her social media using the hashtag #BundleupYEG.
In just two weeks, Jasmine received an incredible response and gathered over 40 bags of winter clothing for organizations addressing homelessness and poverty.
A year later, Jasmine decided to make #BundleupYEG an annual initiative with one goal in mind:
to collect as many warm clothes as possible by making the donation process easy for Edmontonians.
Since making the clothing drive an annual campaign, Edmonton’s community continued to respond with overwhelming generosity, and the donations kept coming in. Year over year, the number of donations continued to increase; from 40 bags in 2013 to 1,280 bags in 2017.
In the span of five years, Jasmine and her team have collected a total of 2,380 bags of warm clothing and delivered them to The Mustard Seed, along with Bissell Centre, Hope Mission, and Boyle Street Community Services!
Jasmine has no intention of stopping now – in her sixth season with #BundleupYEG, she’s working hard to make it bigger and better than ever, but we need your support.
This year, the #BundleupYEG campaign runs from November 17 – December 17.
We need you to collect your warm clothing donations to support this city’s most vulnerable individuals this winter season! The #BundleupYEG team will come wherever you are in the Edmonton and surrounding areas to collect it, for free. You can also bring your donations to one of the 20 collection boxes located all across the city.
Jasmine and her team of committed volunteers will collect all the donations, and drop them off at organizations across the city.
On behalf of The Mustard Seed, we thank you Jasmine for the work you do in our community and your support in keeping our participants warm during the cold, winter season. Your kindness and generosity has been incredible, and we are thrilled for #BundleupYEG to get started this year!